$5 Million in Winter Clothes Going to Homeless

"Introducing the Dakota Project — a new $5 million joint charity initiative to clothe the homeless and other needy individuals this winter. 

The project is named after Arctix Chairman Matt Bruderman’s teenage daughter, Dakota, who inspired the initiative. Bruderman said he’s thrilled to have his Long Island-based company, Arctix, spearhead this charitable endeavor.

“Between my daughter, Dakota’s inspiration and ideas and Lee’s incredible drive and ability to execute, this effort will serve as a model for other brands and the whole nation. Amazing what is getting done with the vision of those two and the work of two great organizations,” Bruderman said.

The clothing will be sent to various not-for-profit groups across New York and the country to deliver to the needy."